Audi through the years
Audi has been around for more than a hundred years. The road to success was bumpy, but now the brand has developed into one of the most popular car brands in the world. Where does this popularity actually come from?
The birth of the Audi brand
When we talk about the start of Audi, we have to go back a lot of years. To 1899 to be exact. In that year, August Horch and some friends founded the company Horch Automobielwerke. Because they built the latest technology into their cars, the company soon began to thrive. The friends were also able to work very well together, until Horch hinted that he wanted to go in a different direction with the company. His friends did not support this, but Horch decided to follow his instincts anyway.
Horch exited the company and started a new car factory: Audi. Because in no time many car races were won with Audi cars, both name recognition and sales increased rapidly. The company was eventually acquired by DKW, a company that produced motorcycles in addition to cars. Four years later, a new partnership was formed between four companies: DKW, Audi, Horch Automobielwerke and Wanderer. Together they formed a new company called Auto Union. This company’s logo consisted of four rings, with each ring representing one company. Today, this logo is still used by the car brand Audi.
A lead on the rest
Audi’s motto is “Leading by Technology. They chose this motto because they always want to be one step ahead of other car brands, in every way. Over the years, Audi employees have made sure, among other things, that they were one of the first to use all-wheel drive and LED lighting. The lead Audi created allowed them to position themselves as a luxury car brand.
In addition to the quality of the car brand, Audi is also distinguished by its own wind farm: this generates electricity that the electric cars can run on. In addition, Audi uses solar energy, so they have solar collectors on many buildings.
Audi car brand is incredibly popular
Audi is a very popular car brand, so too in the Netherlands. Audi has designed many different models over the years, allowing them to cater well to everyone’s needs. The car brand is popular not only because of that huge choice, but also because of the design of the cars. This is because the design of the cars looks streamlined and they strive for the best quality. Audi’s are also described as reliable cars.
After reading this blog post, did you get excited about the car brand Audi and can’t wait to drive one? With us you can rent several Audi’s. Check out our offer.