The history of Aston Martin
Robert Bamford and Lionel Martin decided to start a car company in 1914. Lionel Martin won the Aston Clinton Hillclimb race with one of those self-built cars. This was not only the company’s first real success; it also got its name from this. The company subsequently faced many setbacks and, in part because of this, experienced a bumpy journey.
Aston Martin around World War I
The outbreak of World War I halted Aston Martin‘s production for several years. After the war, the company, led by Count Louis Zborowski, proved unsuccessful. In 1920, one of the founders, Robert Bamford, decided to leave the company, and Lionel Martin also left the company some years later. From then on, Aston Martin went through many uncertain times, as several owners could not ensure commercial success. The company got off the ground again in 1936, as the new owners decided to concentrate mainly on producing street cars. Eventually, it turned out that they did not manage to make a great success of the company either, for which, of course, the outbreak of World War II was the big reason.
The company after World War II
In 1947, Aston Martin was acquired by tractor manufacturer Sir David Brown, who brought the company back to commercial success. He developed the classic DB series, keeping in mind consumer desires. He wanted to produce cars suitable for normal roads. That the cars appeared in James Bond films was the ultimate highlight for the brand and brought great success. Years later, however, things went wrong again because the owners did not have a clear vision in mind. In 1987, Ford became 75% owner of Aston Martin and by 1993 was full owner. They brought Aston Martin into the Premier Automotive Group and the main task became optimizing the quality of the cars. In addition to optimizing the cars, in 2003 the company went back to focusing on cars where it all began: the race car.
The success of Aston Martin
From the moment Ford took over the company, things have only gone uphill for Aston Martin. Indeed, this takeover allowed them to once again make their distinctive, unique cars that still star in Bond films. But nothing remains of the partnership between Ford and Aston Martin today either. Ford sold the company because it would cost too much money to David Richards, the owner of Prodrive. His plan is to return the Aston Martin cars primarily to where it all began: the race track.
So Aston Martin has not always had an easy time of it, with a different owner at the helm each time. Nevertheless, Aston Martin has always been able to position itself as an exclusive car brand that exudes a lot of luxury. In addition, the cars are of good quality and have a sporty and elegant appearance. Has it always been your dream to drive an Aston Martin? You can rent this car from us as a wedding car.
